Digital marketing is the promotion and discovery of market demand on the Internet. Compared with traditional marketing, online marketing relies heavily on data and quantitative analysis.
Hong Kong business is always seeking business opportunity in mainland China. Therefore, the Hong Kong Trade Development Council (HKTDC) invites Chois (Strategy Consultant of Source Network Media Group) to introduce the self-media in China (such as weibo and other social medias). It will cover the characteristic, target audience and operation of these self-medias. Attendants can … Read more
Since the third wave of COVID19 (formerly known as “Wuhan pneumonia”) in Hong Kong, many businesses have started their e-Commerce, such as online shop and online platform. The Technology Voucher Programme (TVP), BUD Fund and a regular government funding, and D-biz are very popular that support online shops and digital marketing etc. Government fund sponsors … Read more
The Hong Kong Trade Development Council (HKTDC) research has conducted a survey recently to study buyer behavior in Kuala Lumpur (KL) of Malaysia. BizMagnet BUD consultant believes that is valuable reference for businesses intend to go Malaysia, and highlights the keynotes with the information of the BUD Fund FTA Programme (a.k.a. ASEAN Programme). This article … Read more
As eCommerce has become the mainstream nowadays, the new generation marketing method such as content marketing is more and more important. So what is content marketing? How to gather customers with content marketing? Different from old-day marketing, we emphasize customer engagement today. Customers are not only consumers but also our brand representatives. The Hong Kong … Read more
Under COVID-19, we are all talking about online shops. But is it effective to open a website only? The CUHK United College Alumni Association invites two alumni to share their e-Commerce experience. The first one is Ricky Wong (1985/EE), the CEO of HKTV Mall. (BizMagnet: Online shop is one of hit TVP projects) Date: 2020/08/21(Fri) … Read more
Inbound marketing is one of the hottest recent marketing strategies. Different from outbound marketing which keeps pushing advertisement to public intensively, inbound marketing pulls the customers attention via content, social media, SEO etc. The first advocate of inbound marketing is American company HubSpot, and BizMagnet is a government funding consultancy using inbound marketing. The HKFYG … Read more
As the implementer of the BUD Fund, the Hong Kong Productivity Council occasionally invites enterprises to share the successful BUD experience. BizMagnet BUD Consultant reviewed the story of On Hing Metal Die-casting Factory, presented by Eric Fung, the Business Development Director. On Hing applied for the BUD Fund Mainland Programme in 2016 for the first … Read more
The COVID-19 (formerly known as Wuhan pneumonia) third-wave infection appears in Hong Kong with a lot of sources unknown. Dr Chuang Shuk-kwan, head of the Centre for Health Protection’s (CHP) communicable disease branch warned that the outbreak is severe and advised the public to work at home if possible. Nevertheless, distance business is not easy … Read more
How digital transformation survives catering under the COVID-19 pandemic? The Jockey Club Social Innovation Centre of the HKFYG invites Mr Joe Yau, the CTO and CEO of Openrice to share his view. Joe leads Openrice to transform from a restaurant directory to an all-rounded catering platform. Date: 2020-07-31(Fri) Time: 5pm – 6pm Venue: Online Language: … Read more
In order to encourage local non-governmental organizations (NGO) to use technology to enhance operation and services, the Hong Kong Productivity Council (HKPC) launched the Hong Kong Jockey Club IT Support Programme for NGOs (JCITNGO) with the support of Hong Kong Jockey Club Charities Trust (HKJCCT). In this webinar, the HKPC invites the representative from Facebook … Read more
