Webinar: e-Commerce in Malaysia


An early research by the HKTDC discovered that the consumers in Kuala Lumpur have accepted e-Commerce more and more. Many retailers which target on Malaysian consumers have joined local popular e-Commerce platform such as Lazada (the largest e-Commerce platform in Southeast Asia) and Shopee etc. The ASEAN economies grow fast in recent years with young population who adapt new economy model, and it is a good choice for Hong Kong businesses to manage risk.

The Hong Kong Government provides the Free Trade Agreement Programme (formerly known as “ASEAN Programme”) under the BUD Fund to help Hong Kong businesses to expand in the ASEAN markets. The subsidy ratio is 1 to 1, and each eligible company can obtain at most HK$ 4,000,000. For those successful applicant in the BUD Fund, they can get subsidy to brand and market. Please contact BizMagnet BUD consultant for more information.

The SUCCESS of Trade Industry Department organizes the online seminar “Introduction to Malaysia e-Commerce”. It will talk about latest situation, COVID-19 influence and culture difference etc.

BUD Fund – more discussion

15 min to know: BUD Practical skill

More cases: BUD successful stories

Info: SUCCESS seminar


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