As eCommerce has become the mainstream nowadays, the new generation marketing method such as content marketing is more and more important. So what is content marketing? How to gather customers with content marketing? Different from old-day marketing, we emphasize customer engagement today. Customers are not only consumers but also our brand representatives. The Hong Kong Trade Development Council (HKTDC) invites Alec Lau, Account Director of Social Strategy Hong Kong Limited (SSHK) to introduce the above. SSHK helps client to plan social marketing strategy and content marketing. John Tsang is one of their client during the 2017 Chief Executive Election campaign. Don’t miss it.
- Date: 2020/08/26(Wed)
- Time: 3:00pm – 4:00pm
- Venue: Online
- Language: Cantonese
- Organizer: Hong Kong Trade Development Council
- Free
- Registration: eCommerce Webinar Series
