The HKSAR Government launched the “E-commerce Easy” under the BUD Fund on 15th July, 2024.1 This is not a new funding scheme but an enhancement of the BUD Fund. “E-commerce Easy” was discussed in last year policy address.
In the past, the most challenging part of BUD Fund Application is the budgetting of the multi-item project. You can never have a single-item project for the BUD Fund.
The “E-commerce Easy” is exceptional. For instance, you can have all $1 million subsidy spending on online marketing, while there is no difference in the application requirement and procedure. The following is the highlight of BUD Fund E-commerce Easy:
- $1 million HKD as the total subsidy (included in the maximum $7 million HKD)
- Only for Mainland Programme
- Maximum number of application: 70
- Only for dedicated e-commerce items
