Digital marketing is the promotion and discovery of market demand on the Internet. Compared with traditional marketing, online marketing relies heavily on data and quantitative analysis.
In order to assist SMEs in the retail and catering industry, the HKSAR government has prepared $500 million for the Digital Transformation Support Pilot Programme (DTSPP). This is a one-to-one matching fund with maximum of $50,000 to help eligible companies to procure, rent or subscribe electronic payment system, POS, digital marketing and CRMs etc. Vendor … Read more
“We-media” is the influencing mass message brought from amateur content creator via the network. For example, real time live sale, commentary videos etc. This type of information source by amateur is very popular in mainland China. The rise of TikTok, KuaiShou etc accelerates the we-media growth. Due to the huge population of China, there are … Read more
Global e-Commerce boosts rapidly in recent years, and the COVID-19 pandemic makes it necessary of human life. Nowadays many retailers extend their business to the Internet. However, as a retailer, are you ready to this new era trend? The HKPC Academy provides regular free online seminar to enhance local SMEs’ technology recognition and competitiveness. This … Read more
E-Commerce evolves rapidly in recent years, and global online commerce demand increases immensely due to COVID-19 pandemic. Indonesia is one of the fastest growing online economy. The country is abundant of natural resource, labour export for years. As well as good policy and information technology advancement, the new economy moves fast. The SUCCESS of the … Read more
I had a gathering with an old client and talked about business. My friend is a gemstone businessman, his major business is jewelry design and material supply. He has been in the industry for more than 3 decades, witnessed the open policy of China and global economic change. Gemstone supply is a steadily periodic industry … Read more
COVID-19 pandemic (formerly known as “Wuhan pneumonia”) spread globally and changes the habit of mankind. The incident moves e-Commerce forward for 5 to 10 years that some people never tried online shopping have started to buy daily stuff on the Internet. We can see the tremendous booming of Amazon and HKTVmall. An early investigation also … Read more
In the coming webinar by GS1 Hong Kong, experts will discuss how Hong Kong businesses perform digital transformation under the COVID-19 pandemic. The measure helps to seek new customers and strengthen customer loyalty. Business mixed with new economy model, for instance e-Commerce platform, digital marketing, O2O integration etc can implement the omni-channel marketing. Items such … Read more
The Hong Kong Trade Development Council (HKTDC) ‘s mechanizing platform “HKTDC Sourcing” will launch new interface and function next month. There are more than 2 million registered buyers and 100 thousand suppliers on the platform, connecting more than 20 million businesses annually. You can apply for government fund subsidy to use the HKTDC sourcing platform. … Read more
If things go right, China will be in post-pandemic time and online marketing will be more important than ever. Chinese rely heavily on social media, such as early day Weibo(微博), Wechat(微信) and nowadays Little Red Book(小紅書), TikTok(抖音) and Kwai(快手) etc. The Research Department of Hong Kong Trade Development Council (HKTDC) posted an interview on 15th … Read more
The HKPC academy new retail seminar series introduces “Mainland China new retail”. The talk will cover Baidu search, Tmall e-Commerce and China O2O development. If you plan to explore the online business opportunity in China, you should know BUD Fund Mainland Programme. The programme supports Hong Kong companies to brand, upgrade, transform and expand domestic … Read more
