Brand is all the features of an enterprise such as products, culture, management etc that makes the company different.
The HKFYG Jockey Club Social Innovation Centre (SIC) invites Mr Chris Chan, the founder of e-Banner, to share his entrepreneur story. Chris worked in variety of industry after graduation, and had been laid off by the company he founded. By his entrepreneurship, vision and courage, he mortgaged with his own flat to purchase the equipment … Read more
Every business is under tremendous impact during COVID-19 pandemic, our working way and staff relation change significantly. In the past, we understood a brand in terms of marketing and promotion only. But now the company brand influences the business both externally and internally. It strengthens the sense of belonging and recognition among the staff. The … Read more
I had a gathering with an old client and talked about business. My friend is a gemstone businessman, his major business is jewelry design and material supply. He has been in the industry for more than 3 decades, witnessed the open policy of China and global economic change. Gemstone supply is a steadily periodic industry … Read more
As the implementer of the BUD Fund, the Hong Kong Productivity Council occasionally invites enterprises to share the successful BUD experience. BizMagnet BUD Consultant reviewed the story of On Hing Metal Die-casting Factory, presented by Eric Fung, the Business Development Director. On Hing applied for the BUD Fund Mainland Programme in 2016 for the first … Read more
There are number of successful BUD stories since the establishment in 2012. The BUD Secretariat often invites applicant enterprises to share their successful experience with the government funding. BizMagnet BUD consultant is about to tell how a jewellery company transformed. From West to China The jewellery company had been a designer and manufacturer for Western … Read more
The author attended an entrepreneurship seminar organized by Innospot. One of the speakers is Mr Tsang, the founder of a Hong Kong spirit brand Silver Bun. He has applied for the liquor manufacturing license for 6 years involving with many government departments. What makes him persist to chase this Hong Kong dream? A Spirit made … Read more
We always do online advertisement but not everyone is successful. To boost the brand, we consider everything say creative advertisement, content, social media marketing, web design and videos. The HKFYG Jockey Club Social Innovation Centre invites Facebook Marker Mr Shek and SHOPLINE head of marketing Ms Ho to discuss different strategy to promote. Registration: Meet … Read more
Often we see many businesses running over decades by generations. About 3 days ago, the Author attended a talk presented by the 3rd generation of a food manufacturer. The presenter told the audience how he has transformed the family business to a new brand and I’d like to share some insights with you here. Running … Read more
